Whenever I visit some forums or websites, I always hear certain people emphasize that content is king and a blog or website with quality contents will naturally have a lot of visitors. But their analogy is wrong.
First, now there is never a king in our world has real political power, they are just symbols existing in certain nations. So, the analogy that contents are kings is already out of date. Rather, they are like food in cooking and goods in shops. Its only the ways you cook them, promote them, arrange them and make them attractive to people that cause outstanding effects.
Those who blah about the "king content" theory give me the impression that they are actually repeating what some big boy's words and take them as golden rules. I don't find anything in their writings unique or innovative. Its quite ironical that what they produce are just copycats of worn-out lines or themes.
I dare to tell you the truth, the concept behind the big boy's words is complete wrong. Those who follow them are too foolish or without using their brain to think.
Why? The contents are already there. Just like foods come from cows, pigs, plants etc. When someone, say a guy, gathers these foods, process them, arrange them into categories and make them good looking in a shop, a food stall or supermarket and broadcast about their business of selling the foods. People will visit the site because they need them.
Then this guy's business will be good because many people visit his shop every now and then. So, from this angle, you can see that it is not just the foods which attract traffic, but the ways the guy handle them.
Just take a look at the big freeware websites, blog sites, or popular forums. People who run them do not produce all the contents like the free software, blog contents and the discussions. They are all provided by individual participants or software developers. But these website's have tremendous traffic.
What I mean is these people actually offer hardly any contents of their own; just like the guy gathers and process the foods. Its the ideas he think of that generate huge traffic.
So my concept is good contents account for only a small fraction of the successful stories. Don't tell me they are kings. Even kings in ancient time need army and people to support them. Without support, any king is just a useless being wearing gorgeous garment hidden in a golden
palace.
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